Greg Hedgepeth

About Greg

Greg is a husband, father, award winning marketing & communications professional, higher education leader, mass communication and digital media professor, motivational speaker, law enforcement officer and social entrepreneur. Greg is an all around servant leader.

Born and raised in Halifax County, NC, at an early age he learned the importance of hard work and finding a meaning to exist in the world. Rather it was spending summers working with his grandfather and uncles on the farm, dedicating time to sports teams or flipping burgers, he always wanted to spend his time doing something productive.

Greg attended East Carolina University in Greenville, NC and was a first-generation college student where he received his undergraduate degree in Economics with a minor in Business Administration. He later received his Masters in Management and Leadership with a minor in Marketing from Webster University. Throughout his college career Greg was heavily involved in programmatic work within East Carolina University's Ledonia Wright Cultural Center, Student Government, and a number of leadership, and black student initiatives.

Spending most of his professional career in the realm of marketing and communications within higher education, Greg has been afforded the opportunity to acquire training, knowledge and understanding in the field of marketing, higher education leadership, student affairs administration and student development.

Greg currently serves as the Director of Communications for the NC State University Institute for Emerging Issues, a non-partisan public policy organization, which exists to enhance North Carolina’s long-term prosperity and assist in the fulfilment of NC State University’s mission as a land grant institution.

Greg formally served as the Chief Communications Officer and Director of Marketing, Communications and Technology at Florida Atlantic University in Boca Raton, FL. Greg has been in the field of higher education marketing and communication for over ten years, serving in leadership roles at the divisional and university level. He is an active member of Omega Psi Phi, Fraternity Inc., The Prince Hall Grand Lodge of Free and Accepted Masons of North Carolina and Jurisdictions, Inc. along with several other community based organizations.

Greg is an entrepreneur at heart, owning Substantial Media LLC, Substantial Magazine, a NC based minority publication that focuses on the promotion of influential and affluent minorities, spotlighting their successes, and discussing relevant issues that directly affect black and brown communities, Substantial Brand Studio Marketing & Consulting and Substantial U, a non-profit established to focus on the educating and motivating of youth with the main goal of speaking life and purpose into their existence.

Greg’s work in the entrepreneurial space has allowed him to be a part of a number of collaborative partnerships aimed at fostering entrepreneurship and leveraging economic opportunities for start-ups. Greg was a part of the City of Greenville and the Greenville-Pitt Chamber of Commerce Greenville SEED program, The Case and Kauffman Foundation Startup America Partnerships and has been involved in several other startup incubators.

Greg is also truly passionate about the mentoring and educating of our young students of color and is always engaging in work that takes him outside the scoop of Marketing and Communications. Greg was a co-founder and co-chair of the East Carolina University African American Male Mentoring Program, Chair of the Florida Atlantic University Urban Male Initiative, a Leadershape cluster facilitator, a Shelton Leadership Challenge instructor and has presented at a number of minority/men of color summits around the country.

Greg has also spent a portion of his professional career in the field of law enforcement having served as a full-time and reserve officer for the Town of Pinetops NC and City of Greenville NC municipal police departments. Greg feels this experience contributed greatly to his crisis management, communications and leadership skills. It is also why he finds himself spending time in the youth development and juvenile justice space ensuring that our youth understand there are consequences to our actions rather positive or negative and they must understand the importance of, and find their unique God given purpose.

Greg recently received the Rosa Foundation 2019 Men Making Positive Changes Trailblazer Award, has been awarded as one of the South Florida Business Journals 2017 Power Leaders in Marketing, recognized by East Carolina University as a 40 Under 40 honoree, nominated within the field of marketing and communications for an OnCon Icon Award and voted to serve on the East Carolina University Alumni Association Board of Directors.

As previously mentioned Greg always looks to spend his time doing something productive and meaningful. Greg truly believes that we have to be the change we want to see in the world and welcomes any opportunity to live out his purpose.